On was born in the Swiss Alps with one goal: to revolutionize the sensation of running by empowering all to run on clouds. Eleven years after market launch, On delivers industry-disrupting innovation in premium footwear, apparel, and accessories for high- performance running, outdoor, and all-day activities. Fueled by customer- recommendation, On’s award-winning CloudTec® innovation, purposeful design and groundbreaking strides in sportswear’s circular economy have attracted a fast- growing global fanbase — inspiring humans to explore, discover and dream on.
What is CloudTec®?
Look at (almost) any On shoe. Those little elements underneath? We call them Clouds. CloudTec® is all those little elements formed into one outsole. The Clouds compress as you land to form a flat surface, then rapidly expand as you lift-off. They do this independently and as a complete unit to create soft landings and explosive take-offs. CloudTec® is a highly adaptive system that cushions only when you need it.